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What’s the Difference Between a Bookkeeper and an Accountant?

What’s the Difference Between a Bookkeeper and an Accountant?

by Jansen Accountants & Auditors | Aug 27, 2025 | Accounting, Business

“Finance is effectively the rhythm section of a company. It creates the company cadence that every company needs.” (John Baule, CPA and ecommerce expert) You can’t grow a business without a clear handle on your numbers. But too many business owners still confuse...
The Emotion-Based Money Decisions That Could Be Costing Your Business

The Emotion-Based Money Decisions That Could Be Costing Your Business

by Jansen Accountants & Auditors | Aug 27, 2025 | Business, Financial

“Financial planning causes a struggle between the rational brain and the emotional brain.” (Michael C. Finke, author of Money Management Skills)  You didn’t start your business to become a psychologist. But understanding the way emotions creep into your decisions...
6 Ways to Maximise Your Revenue Through Smarter Networking

6 Ways to Maximise Your Revenue Through Smarter Networking

by Jansen Accountants & Auditors | Jul 29, 2025 | Business

“Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.” (Michele Jennae, business coach and author) Most entrepreneurs know they should be building a network, but not many know this...
Don’t Let Your Best Ideas Go: Why You Must Protect Your Intellectual Capital

Don’t Let Your Best Ideas Go: Why You Must Protect Your Intellectual Capital

by Jansen Accountants & Auditors | Jun 26, 2025 | Business

“Too many businesses only realise the value of intellectual capital when a key person leaves – or a competitor copies what they’ve built.” (Alicia Mendes, author of Futureproofing Through People) In the rush to raise capital, improve profitability or streamline...
Business Hack: How to Better Define Your Target Market

Business Hack: How to Better Define Your Target Market

by Jansen Accountants & Auditors | Jun 26, 2025 | Business

“Defining your target market is about understanding motivations, challenges, and goals. Without this, your messaging falls flat and your marketing budget burns fast.” (Elena Kwan, Founder of MarketLens Consulting) Fundamentally, businesses start because business...
5 Tips for Helping Your Employees Through a Crisis

5 Tips for Helping Your Employees Through a Crisis

by Jansen Accountants & Auditors | May 28, 2025 | Business

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” (Simon Sinek) Employee engagement. It determines so much about the direction of a company, its staff productivity and how likely it is to...
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